Press Release examples

Example 1:Insurance Company

News Release

From Northern Swedish Insurance Co.

‘New’ Insurance Company aims to give faster quotes

Standardised prices with simple forms to reduce quotation delays:- this is the ‘policy’ of the 140-year-old Northern Swedish Insurance Company, which is about to open its very first UK office - in Peterborough.

The company will be taking on about 120 staff for the new office. Through financial brokers, it will sell the usual car, and house and contents policies, along with other insurance services. It has assets of £500 million.

Chief executive Rolf Torinson says "Our forms are simpler than most, because we provide standard prices. That makes life simpler for our customers, and reduces the problem of delays in getting quotations".

Swedish-born Torinson – formerly operations director for Yorkshire Life – is a long-time UK resident, and lives in the Midlands with his wife and two children. Naturally enough, in common with the other senior managers, his company car will be a Volvo.

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For more details please email John Clutterbuck:


Distribution List:

  • Insurance-related magazines:

    Insurance Age
    Insurance Brokers Monthly
    Financial Adviser
    Accounting & Business
    The Banker
    >Pensions World
    Personal Finance
    Post Magazine & Insurance Week


  • National newspapers:

    The Business
    Daily Express
    Daily Mail
    Daily Telegraph
    Financial Times
    The Guardian
    The Independent
    Financial Mail on Sunday
    The Observer
    The Times


  • Local Newspapers:

    East Anglian Daily Times
    Cambridge Evening News
    Eastern Daily Press
    Evening News

  • Business magazines:

    Business Life
    Executive Woman
    Management Today
    Office Secretary

  • Swedish magazine:

    Bulls Presstjanst AB

  • Volvo-related magazine:

    Commercial Motor

  • Local Radio:

    BBC Radio Northampton
    BBC Radio Lincolnshire
    BBC Radio Leicester

  • Regional Television:

    Anglia Television Ltd



Example 2: Telecoms company


New PC-to-Mobile Messaging Service unveiled

HK$0.5 to Mainland China

Personal customers of the go-ahead Hong Kong communications company New World Telecom (NWT) can now use Short Messaging Services (SMS) to send a message direct from their computers to mobile phones around the world. It’s easier, quicker and cheaper than sending a mobile-to-mobile text message.

To take advantage of this new service, customers simply need to register on NWT’s website ( and go to the user-friendly page at ----------. Then they can send a short message to a personal mobile number in Hong Kong or around the world. Whether it’s in Mainland China, Asia, Europe, USA or Canada, this is a simple and convenient way to communicate with friends and family, at an incredibly low price. To Mainland China for example, SMS costs just HK$0.5 per message. Payment is easily made by credit card, using the e-Wallet system with HK$30, $50 or $100 amounts.

This development follows the successful unveiling in March of NWT’s ‘Vitamin’ broadband – a high-speed, always-on, unlimited-usage internet connection. But the service is not restricted to Vitamin users – it is available to any personal customers who are internet-connected.

"We are very pleased to launch this new messaging service, fulfilling our commitment to bring innovative value-added services to our customers" said Thomas Leung, the company’s Marketing Director. "We’re upbeat about the future potential of SMS, which promises strong growth in the next few years. One of the key indicators is the high take-up rate of broadband services in Hong Kong, which has already reached one million. And the success of, which focuses on SMS in Mainland China, is also encouraging".

New features such as an address book, auto-signature, and sending record checker will soon be added to the service. The next development - SMS for business customers - is well under way, and due to be launched in the next few months. This will offer a wide range of extra features for the business community.

Together with the benefits introduced by ‘Vitamin’ broadband, the new SMS service from NWT marks a new and exciting advance in the way we communicate.

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Example 3: Charity offer


Help For Local Charities

A southwest copywriter is volunteering his services to help local charities and other not-for-profit organisations with their publicity material.

Launceston-based John Clutterbuck has recently set up as a freelance commercial writer after obtaining a diploma from the Institute of Copywriting.

He is now offering to provide free input and advice - on press reports, newsletters, leaflets, event adverts and the like - to local charities, clubs and societies.

This is something of a career change for Mr Clutterbuck, who has been working as an exploration geologist - visiting remote parts of the world in search of minerals; drilling boreholes; and reporting on results.

"Writing technical reports needs a lot of discipline and stifles creativity," he says. "I felt it was time to be a bit more adventurous."

He can be contacted by telephone on 01566 782326, or by email at john@

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Notes to editor:

Contact: John Clutterbuck

Phone/fax: (01566 782326)

Email: john@

Address: Higher Larrick, Trebullett, Launceston, PL15 9QH.

The Institute of Copywriting:

Honeycombe House, Bagley,Wedmore, Somerset BS28 4TD.

Tel: 01934 713563. Fax: 01934 713492. Email

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John Clutterbuck, DipCW

Copyright 2004 © John Clutterbuck