Copywriting works:
make it work better for you



"How to get the most out of professional copywriting"


By John Clutterbuck,DipCW.

Copywriting is the art of selecting the most effective words for promotional ‘copy’ - your contact with the outside world. It helps boost profits by presenting a consistent image to your ideal customer.


Sign up now for my free 7-part mini-course

"How to make copywriting work"

and I'll give you an hour of copywriting completely FREE, if you use the CopywritingWorks service within two months. That has to be the bargain of the year - and it may not be on offer for long!
NB. I absolutely promise never to share your email address with any other organisation.

The mini-course covers things like:

  • When to issue a press release.
  • What to leave out of a newsletter.
  • Why a brochure needs to be a certain length.
  • The most important factor in the success of direct mail.
  • How to fine-tune website content.
  • When an advert is a waste of time (and money).
  • What to focus on in a covering letter.

Armed with this information, you’ll be in a better position to get the most out of professional copywriting services.


Click here (or on the nav-bar) to go to the sign-up page.






One of the simplest ways of getting better service from your copywriter is to provide a better brief. It’s an essential point of reference between you and your writer.

That’s why I’ve got a separate Copywriting Brief page on the subject, with a template for you to use as a guide.




Is your promotional copy in poor health?
If you're not happy with the results you're getting, check out my 'copy check' page, where you can get a free diagnosis and on-the-spot remedy.


John Clutterbuck, DipCW

Copyright 2004 © John Clutterbuck