Direct Mailing example

(New material combined with existing text.)

(Cover letter)

Athelstan Road
Southampton SO19 4DG


Dear Opportunity-seeker,

Losers can become WINNERS – with a little help
from their friends!

Do you sometimes feel you’re up against a brick wall? Have you ever been tempted by the lure of easy money? Ever signed up to a business plan that offers amazing residual riches for doing virtually nothing except send out a few letters?

And have you ever ended up out of pocket, putting in a lot of time, effort and money and earning virtually nothing?

Join the club.

Would you like the chance to offset all your losses and make a real income from an honest-to-goodness opportunity that doesn’t rip you off and delivers real benefit to others?

Join The Loser’s Revenge.

It’s a unique new opportunity-seeker’s club that gives you a good income into the bargain. This is the answer to your problems:- a virtual community where you can interact with - and gain strength from - other people in the same situation.

We’re all in the same boat. Let’s all pull in the same direction – then we’ll have a much better chance of reaching the destination of our dreams!

Yours truly,

Peter Webb

PS. You can try out the benefits of this outstanding "opportunity community" at absolutely no risk, and still keep the huge bundle of free bonus gifts!


Welcome to The Loser’s Revenge

I’m Peter Webb, and the idea for this mutual support club was born out of bitter experience. I’ve been in exactly the same position as you - tried lots of these so-called ‘business opportunities’, and got suckered by every get-rich-quick scheme going. Eventually I wised up, managed to ‘buck the system’, and set up my own profitable business.

But like you, I still feel sore at all those scam merchants who took my money and ran. From what I now know, you and me aren’t the only ones to feel this way. There’s a fulltime army of disappointed people out there who feel just the same. Finally I’ve decided to do something about it, and The Loser’s Revenge is the result.

Now I know it’s certainly possible to make money – maybe not a fortune, but a good income – out of the right ‘business opportunity’ ; and yes, I can say "I’ve done it myself".

But the first thing to know about selling products - on the internet or by mail - is that the same old laws of business DO still apply. Time-tested basics like hard work and determination, and enterprise are still the resources that create your wealth and success.

Sadly, a lot of people are being conned. It seems like every week there’s a new HOT marketing program which promises that if you simply do little more than sign yourself up, the program will pay you generously for years to come. What nonsense! Making money online or through the mail requires a solid proposition, original thinking and intelligent direction. No-one who is successful believes in "Get Rich Quick" schemes.

You have a choice. Carry on losing money (kidding yourself that the next one is going to be different from all the others) or stop and turn it around. I’m serious. If you keep on doing the same things you will keep on getting the same result.

Join us now. I’ll show you why you’ll want to. I’ve made it as easy as possible to join, and I’ve created the solution you need. TLR sets out to stop you losing money but still stay in the game; and to actually make money back to offset those losses.


Join The Loser’s Revenge, and become a WINNER!

The Loser’s Revenge is a winner’s club – a forum of like-minded entrepreneurs, where you can get horse’s-mouth info about what system’s good, what’s not so good and what’s downright bad.

Here’s the basic idea. All members have access to our website "clubhouse", which acts as a meeting place. When you get the next ‘irresistible offer’ through the post – or online – just ask the other members for their reaction. If others have tried it and found that it’s no good, they’ll be able to tell you.

Now you can break the spell. You take a little time, you check something out with the other members, and if you’ve been – or are about to be – seriously ripped off, you get the chance to tell us all, and stop those con-men in their tracks.

The Loser’s Revenge is a place where you can make a difference; help others avoid the scams you’ve fallen for, and guide them to better deals – deals that you can benefit from too. But we’ll have no mercy on any scamster who tries to peddle rubbish to our club members.

If you sign up to something that works, recommend it to the club - and profit from the referral fees. If you have an offer that does look hopeful, share the cost of it with other members – you can all benefit. Say a plan costs £100 – get 3 other club members interested, split the cost - and share the info for just £25 each. It’s called ‘clubbing together’!

The advantages are substantial. You keep your investment risk way down - to only a part-share of the full cost - without losing out on the potential rewards.

The clubhouse offers much more than this. Members can arrange between themselves any mutually helpful ideas they like. Share a leaflet mailing with a fellow-member and halve the cost of postage at a stroke. Or recommend a really cost-effective print shop to other members - and earn yourself a small commission on the deal.

I tell you, the possibilities are endless - because a firm condition of membership is trust. If we trust each other and help each other, we can only benefit in every way. Everything’s so much easier when you’re in a team.

In essence then, The Loser’s Revenge is like one of those internet newsgroups for exchanging ideas and information. The difference is, TLR is not just a place for idle chatter, it’s focused on the realities of making money from business plans of all kinds. It’s a commercial forum run specifically for opportunity-seekers, by opportunity-seekers.


And You Can Actually Make Money From TLR Too!

The Loser’s Revenge is not only a winners club, it’s an income opportunity in its own right. When you introduce someone to our club, that new member will pay you for the privilege - £12.50 every month. That’s £150 a year, and it’s all yours. The club takes nothing at all of that. We only ask new members for a one-off payment of £20 to cover administration and running expenses.

This is not a pyramid scheme. No multi-levels, no downline, upline or sideline. Just a solid income opportunity. Maybe it won’t make you millions, but it’s money in the bank each and every month. The more people you introduce, the more you earn. And I’ll show you exactly how to do it.

Who am I, and what have I done?

About 15 years ago I got fed up with my regular job (in teaching, as it happens), and started dabbling in home business opportunities. I tried every hyped-up project under the sun, - with a conspicuous lack of success - and I used to cry all the way from the bank.

But finally the worm turned, and at long last I began to do my own homework, instead of copying from someone else’s crib sheet. My finances started to improve, to the point where I could quit my job and go self-employed. I’ve worked from home ever since, and basically all I do is send out leaflets to lists of people, bank the cheques they send me, and post back the items they have purchased.

My business can be summed up like this… If you post the right leaflet to the right person they will send you money. This is what YOU can soon be doing with my help and guidance.

I must emphasise that everything I do is strictly ethical, decent and for the general good of society. I have nothing to do with anything illegal, shady or unpleasant in any way.


What do TLR members get for their subscription?

I’m committed to giving you on-going support, with a regular monthly newsletter full of new ideas and offers. Plus, there’ll be a host of special discounts on tried and tested products, on top of the fantastic free package you get on joining.

The main benefit though, comes from simply being a part of it this community of people hoping to make money. It may sound like a cliché, but you are the most important element in the whole thing. TLR is what you make it.

Of course, you (and anyone you introduce) can cancel at any time – no need to write a letter of resignation, just phone your bank - if TLR doesn’t fully meet your needs or expectations. Somehow though, I don’t think you will.


Plus - Free Bonus Gifts worth over £600!

There’s another huge benefit for you as a member of this exclusive club. When you join, you’ll immediately have access to over £800-worth of marketing materials, resources and e-books

Here's just a taster of what you'll get:
  • How to promote The Loser's Revenge.
  • Ways to start your own business.
  • How to make the VAT-man your friend.
  • The secret to writing killer adverts.
  • Links to many amazing sources of free tools, computer help, reports, and marketing advice.

Plus access to eight superb e-books:

  • Discover the Fantastic Formula that brings wealth, success and happiness!

Etc, etc.

And there’s a whole raft of other marketing aids for your use.

All this is yours to keep, even if you decide TLR’s not for you! Though I sincerely doubt whether you’ll come across anything as good as this again.

I’ve made this just about the most attractive deal you will find, because I’m not trying to rip you off in the way so many others do. The more members we get, the better for all of us.


Let’s sum up what TLR offers that’s real and workable.

TLR is an exclusive club which:

  • provides support and brother/sisterhood to its members.
  • understands your feelings about losing out in the past.
  • provides real help in the ongoing struggle of "us" v. "them".
  • gives you the opportunity to build a really useful monthly income.
  • offers a top-notch selection of marketing materials, resources and e-books worth well over £800.
  • has an ongoing commitment to giving you something new of value every month.


It All Sounds Very Good… What’s The Catch?

There is no catch. I’m offering you on-going membership of a brand-new club "The Loser’s Revenge", with the added opportunity of receiving a monthly payment form each new subscriber you introduce.

"It is illegal for a promoter or participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting other people to join a trading scheme. Do not be misled by claims that high earnings can be achieved."

Testimonials here

Yes! You CAN make money from home…
…and you can start for free!

I have put together a totally honest and truly realistic project under the name The Loser’s Revenge, and YOU can now copy exactly what I do.

You will not make a fortune, but you can make a serious difference to your monthly income...

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John Clutterbuck, DipCW

Copyright 2004 © John Clutterbuck