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The Copywriting Brief:
a worked example
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Copywriting Brief No. BD1 |
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Company |
The Big Door Co. Ltd (‘Bigdoor’)
Higher Larrick Trading Estate,
Launceston, Cornwall PL15 9QH
England. |
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Website |
www. thebigdoor.co.uk |
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Contact name |
Bill Bailey |
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Position |
Sales Director |
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Email |
billbailey@ thebigdoor.co.uk |
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Phone |
(England) 01566 782326 |
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Assistant |
Betty Boothroyd. betty@ thebigdoor.co.uk |
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Job type & name |
2004 range brochure |
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Deadline |
End July |
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Description |
Updated brochure for standard range of doors.
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Specifications |
4 pages A4? Full colour. Consistent with previous brochures. British English.
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Essentials |
Company logo. Motto: "Safe as Houses"
Introductory offer: free display board.
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Response method |
Usual
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Main objective |
Get stockists to specify our doors.
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Other objective |
Attract stockists to our website.
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Main News/Angle |
No price increasethis year.
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Tone of voice |
Straightforward, businesslike.
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Main placings |
Distributed to builders merchants.
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Product/service
type |
Standard doors in hard and soft wood. Stained or undercoated.
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Key benefit |
Reliability.
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Other benefits |
Standard size range.
Long-established company.
Average delivery times.
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Market position |
About 10% of domestic market; middle-rated;country-wide sales.
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Features |
Iroko hardwood or Canadian softwood.
All standard sizes. 16 styles - 6 front, 6 back, 4 internal. In-house door furniture to match. |
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Target audience |
UK door stockists fro trade and d-i-y.
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Industry |
Construction
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Job titles |
Buyer, sales manager, shop owner. |
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Type of person |
Conservative, profit-oriented. |
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Responsibility |
Stock ordering. |
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Appendices |
1. Previous brochure with logo.
2.Comments from customers.
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©2004 www.copywritingworks.com
For a blank template of this sheet, please click here. |
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