The Copywriting Brief:
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Copywriting Brief No. BD1 |
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Company |
The Big Door Co. Ltd (‘Bigdoor’) |
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Website |
www. thebigdoor.co.uk |
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Contact name |
Bill Bailey |
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Position |
Sales Director |
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billbailey@ thebigdoor.co.uk |
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Phone |
(England) 01566 782326 |
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Assistant |
Betty Boothroyd. betty@ thebigdoor.co.uk |
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Job type & name |
2004 range brochure |
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Deadline |
End July |
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Description |
Updated brochure for standard range of doors. |
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Specifications |
4 pages A4? Full colour. Consistent with previous brochures. British English. |
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Essentials |
Company logo. Motto: "Safe as Houses" |
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Response method |
Usual |
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Main objective |
Get stockists to specify our doors. |
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Other objective |
Attract stockists to our website. |
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Main News/Angle |
No price increasethis year. |
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Tone of voice |
Straightforward, businesslike. |
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Main placings |
Distributed to builders merchants. |
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Product/service type |
Standard doors in hard and soft wood. Stained or undercoated. |
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Key benefit |
Reliability. |
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Other benefits |
Standard size range. |
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Market position |
About 10% of domestic market; middle-rated;country-wide sales. |
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Features |
Iroko hardwood or Canadian softwood. |
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Target audience |
UK door stockists fro trade and d-i-y. |
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Industry |
Construction |
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Job titles |
Buyer, sales manager, shop owner. |
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Type of person |
Conservative, profit-oriented. |
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Responsibility |
Stock ordering. |
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Appendices |
1. Previous brochure with logo. |
©2004 www.copywritingworks.com
For a blank template of this sheet, please click here.