Set of Brand Names

Example 1 - Shoes

A selection of names for a new range of rugged shoes for boys aged six to eight - to conjure up the idea of an Australian dare-devil hero, and capitalise on boys’ interest in adventure and the outdoors.

The name communicates fun, adventure, excitement and durability.

Kakadu	Snakecharmers	Crocdocs	Bushwacker
Jungleer	Tarzan	Big Oz	Down-unders
Doombuster	Explorapods	Tough-tasker	Peakseeker
Fearless Footsteps	Wilderness Walker	Cross-country Scout	Rum Jungle
Aussie Paddles	Reef Dogger	Fleetfoot	Frontiersman
Outback explorer	High Pass Kicker	Commando Skids	Blue Mountain boots
Freedom fighter	Secret Weapon	Interlopers	Ned Kellys
Running Wild	Uluru Surefoot	Roo Catcher	Bush-Basher
Allweather Hiker	Deep Forest Sneakers	Red-backs	Wombat Man
Pathfinder	Prospector	Coolfoot	Yomper

Example 2 - Bread.

Selection of names for a new loaf by Bakermill bakery. It tastes better than existing loaves and is healthier because a new process doesn’t destroy the good ness of the wheat. It is wholemeal and sliced, and comes in a standard 800g pack.

Healthygrain	My Goodness!	Country Fair
Baker’s Best	mmm-Manna!	Miller’s Choice
Gaia	Harvest Home	Good’n’tasty
Grainstore	Betterbread	Wheaten Glory
Butterwell Farm	Thoroughbred	Allgrain
Flavourfield	Healthytaste	Here’s Health
Goldensheaf	Wheatear	Wheatmill
Bakehouse Special	Cornucopia	Mum’s Mouthful
Fullgrain	Parson’s Pleasure	Sliced Heaven
Scrumptious	Farmer’s Wife

(See also Press Ad Concepts for 12 of these names)

John Clutterbuck, DipCW

Copyright 2004 © John Clutterbuck